From professional visuals and recordings to UGC, metadata, and contextual AI, today’s live events generate more content in more ways than ever before.

This vast wealth is ideal for creating blended custom media and personalized content journeys to extend and enrich any event.

In the past, restrictions and complexity have kept this vision out of reach. The time is right to clear these barriers with breakthrough tech in trusted asset tracking and creative publishing tools.

Boosted by a “Golden Age of Live”, fans are riding a market that’s $20 billion and growing. In fact, the Top 100 live music acts alone have seen annual revenues spike 71% since 2019.

Despite this, the economics are tough – costly tickets, expensive tours, pressure to split the coin.

Yet this industry has heart. The power of the crowd – why people crave it, what it can inspire – is an undeniable force. Harnessing this energy offers a vital lifeline to a system evolving under stress.

People increasingly navigate a world of remote relationships and virtualized interactions; for many, this spurs a profound human need for the shared energy of live group events. Stanergy captures this feeling and makes it easy to enjoy and share.

Event-goers are also buying merchandise at a record pace, driven by in-the-moment enthusiasm and a desire to support the artists they love.

At a time when “spending on stuff” is in decline, why do people reach for yet another t-shirt or tote bag? Lack of exciting options for digital merch.